Windward
Marketing Group, Inc. was established in 1997 by its principal,
Vic Macchio.
Vic
has delivered results and built a reputation of leadership
in the travel industry since 1980. After a brief
stint with Air France, Vic joined the American Express Company.
Managing increasingly larger American Express travel agencies
throughout the Northeast, he gained front-line experience
and acquired a keen sense of consumer behavior. He was promoted
to Director of Marketing with responsibility for the entire
nationwide network. Vic was also responsible for all division
communications, internal and external, and served as a media
spokesperson.
He later
added the tour operator and wholesaler dimension to round
out his experience in the leisure travel sector by serving
as Vice President-Sales and Marketing of American Express
Vacations and Vice President-Tour Supplier Relations.
His
innovative business-building style led to his being named
Vice President & General Manager of the company's Group
Travel Management Services unit, where he was able to utilize
his skills in the corporate meetings and incentive environment.
Responsible
for 300 employees and $135 million in sales, Vic dramatically
improved the operating performance of the business over
a two-year period and honed his skills in the business-to-business
sector.
Vic
has regularly conducted training courses, delivered seminars
and served on advisory boards in a variety of industries.
Combining conceptual knowledge with real-world experience,
his "no-nonsense" communication style earns him accolades
wherever he speaks.
In 1997, Vic founded Windward Marketing Group, where he serves as President.
Vic
holds a BA in Romance Languages and Psychology from Queens
College and an MBA in Marketing from Villanova University.
He speaks French, Spanish and Italian and spent a full year
studying and traveling in Europe. He lives with his wife and two young sons in a suburb of Atlanta.
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