Windward Marketing Group, Inc. was established in 1997 by its principal, Vic Macchio.

Vic has delivered results and built a reputation of leadership in the travel industry since 1980. After a brief stint with Air France, Vic joined the American Express Company. Managing increasingly larger American Express travel agencies throughout the Northeast, he gained front-line experience and acquired a keen sense of consumer behavior. He was promoted to Director of Marketing with responsibility for the entire nationwide network. Vic was also responsible for all division communications, internal and external, and served as a media spokesperson.

He later added the tour operator and wholesaler dimension to round out his experience in the leisure travel sector by serving as Vice President-Sales and Marketing of American Express Vacations and Vice President-Tour Supplier Relations.

His innovative business-building style led to his being named Vice President & General Manager of the company's Group Travel Management Services unit, where he was able to utilize his skills in the corporate meetings and incentive environment. Responsible for 300 employees and $135 million in sales, Vic dramatically improved the operating performance of the business over a two-year period and honed his skills in the business-to-business sector.

Vic has regularly conducted training courses, delivered seminars and served on advisory boards in a variety of industries. Combining conceptual knowledge with real-world experience, his "no-nonsense" communication style earns him accolades wherever he speaks.

In 1997, Vic founded Windward Marketing Group, where he serves as President.

Vic holds a BA in Romance Languages and Psychology from Queens College and an MBA in Marketing from Villanova University. He speaks French, Spanish and Italian and spent a full year studying and traveling in Europe. He lives with his wife and two young sons in a suburb of Atlanta.

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