Industry Analysis                     Print Version Objective Obtain current overview of specific industry unfamiliar to client for potential entry into the industry Client $10 billion conglomerate Contact VP of Strategic Development Length of Engagement 4 weeks Methodology Describe size of industry in terms of sales volume, number of players,     market share distribution Provide historical perspective and trend analysis Develop industry economic models in simplified form Describe various product types and market segments served Identify and profile the top 10 companies in the industry Identify and assess key management teams / individuals Assess industry's strategic strengths, weaknesses, advantages and     threats Evaluate and forecast role of technology in the industry Make specific recommendations based on client's objectives Output 40-page detailed report and 3-hour client presentation / interactive session Results Client obtained an extremely detailed overview of the industry, complete with qualitative nuances. The information enabled the client to determine the attractiveness quotient of the industry and helped formulate the decision to proceed with their entry plans. < back