Lead Generation                Print Version Objective Develop a steady flow of quality recruitment leads Client Global financial services company Contact SVP of Field Management; individual market group leaders Length of Engagement Ongoing since 1999 Methodology Assess current practices to establish baseline Identify ideal candidate characteristics Develop direct marketing model Test model to gauge effectiveness and develop ROI analysis Leverage learnings to refine techniques Roll out the direct marketing program nationwide Develop new programs as needed Customize programs for various markets throughout the country Source and obtain targeted mailing lists Maintain mailing lists Screen candidates Provide management reports Output Qualified leads Interviews Management reports Cost Per Hire analyses Results Generated over 400 leads yielding 60 hires at lower cost and less field management involvement than with prior methods. Have been sanctioned by corporate as a preferred vendor for the entire organization. < back