Market Research                 Print Version Objective Assess marketplace acceptance of new product under development and gauge pricing tolerances Client $16 million travel technology division of conglomerate Contact Division President Length of Engagement 6 weeks Methodology Identify and size potential customer universe Develop mail survey to elicit responses to key questions directed to     potential customers Execute mail survey and compile responses Analyze survey results Draw conclusions based on results Make recommendations to client Output Detailed database of potential customers; 75-page report depicting survey design, methodology and results; 3-hour client presentation / interactive session. Results Client was better able to make product and pricing adjustments based on accurate marketplace information. Client was able to approach the marketplace more efficiently, focusing their efforts on higher-quality prospects. Obtained meetings for client with critical potential customers. < back