Product Development                Print Version Objective Develop brand new destination product line Client $100 million worldwide tour operator Contact President Length of Engagement 3 months Services Included Identify desired product and positioning Select appropriate airlines Select desired hotels Negotiate rates and contracts with airlines, hotels and ground operators Obtain all artwork and hotel descriptions for brochure production Train product development team and reservations staff Output New product line completely developed with appropriate selection of hotels and superior rates; all artwork ready for brochure layout and production. Results Bookings accepted within weeks of project conclusion Product launched one season sooner than expected First year sales of $2 million above expectation Product line generated over $5 million in its third year < back