Trade Association Management            Print Version Objective Develop and manage a not-for-profit travel industry trade association focused on the advancement of electronic distribution in the tour operator industry; serve as the organization's Executive Director Client TOWARD Board of Directors Contact Top management of 13 prominent travel industry companies Length of Engagement Ongoing since September 2000 Methodology Conduct preliminary research to determine feasibility Develop preliminary launch plan and obtain seed funding Develop membership structure, mission, objectives and by-laws Develop comprehensive budget and dues structure Conduct membership solicitation drives Plan, run and host two major conferences per year Recommend and implement European expansion initiative Develop and maintain the TOWARD web site www.towardassoc.org Handle all public relations activities Serve as official spokesperson Chair Board meetings Prepare periodic financial reports Output TOWARD (Tour Operators and Wholesalers Achieving Real-time Distribution), with 2 member conferences per year Results TOWARD is a viable, growing, respected travel industry trade association consisting of high-visibility companies and executives. Initiatives are currently under way that will streamline tour operator processes, make technology more affordable and accessible, and increase industry quality and productivity. < back