Windward Marketing Group provides a variety of services to meet your needs, including:

          Strategy Development
          Project Management
          Sales Training
          New Venture Development
          Direct Marketing
          Executive Recruiting

For more information, you may want to print our brochure



 

Strategy Development
We work with our clients to sort through the critical issues that impact their business, helping them make an informed decision on which course to take. Decisions on these factors can make or break your business:

  • Product positioning
  • Marketing approach
  • Advertising image
  • Organizational structure
  • Target markets
  • Pricing
  • Distribution channels
  • See case example

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    Project Management

    Seems like there's always something you've been meaning to get to--that you know is important--but you can't seem to get it done with the resources available.

    When it's not getting done because it's nobody's job—make it our job!

    See case example

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    Sales Training

    Often, it takes an impartial outside perspective to see things that are not obvious to "insiders." In addition, our familiarity with many different types of businesses enables us to bring to each client a broad collection of experience and techniques. Whether your sales force is small or large, field-based or centrally-based, onsite oriented or telesales oriented, we can help you get the most out of your resources. Our approach follows this track:

  • Assess current practices through real-time participation
  • Identify patterns of strengths and weaknesses
  • Identify un-seized opportunities
  • Assess compensation and incentive programs
  • Engage the entire sales force in validating assumptions
  • Make recommendations for changes
  • Provide/enhance any tools necessary for sales success
  • See case example

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    New Venture Development

    Whether you're starting a brand new business or a new division within an existing business, you will need to "sell" this idea to key stakeholders: investors, a board of directors, or a company's senior management will all want to see a business plan. We can help you by:

  • Surfacing all the critical topics
  • Structuring the venture
  • Conducting the required research to support your assumptions
  • Analyzing financial data and creating forecasts
  • Writing and producing the business plan in a professional and effective format
  • See case example

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    Direct Marketing

    Today's environment requires focused, relevant, cost-effective communication with customers and prospects. We have the techniques that enable you to:

  • Identify the right audience
  • Craft and deliver a highly personalized message
  • Realize a tangible return on your investment
  • Plant seeds for future returns on that same investment


  • We take the "junk" out of junk mail!

    See case example

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    Executive Recruiting

    In any job market, "tight" or "relaxed," the very best people are recruited. People are your most important and expensive asset. The more senior the position, the more impact the selection decision has on your company, positive or negative. While many companies view retaining an executive search firm as unnecessary, the most successful companies recognize that the expense is insignificant when compared with the benefits. The key advantages are:

  • Consultation on job description and compensation bands
  • Access to candidates who would not respond to you directly
  • A complete assessment of a candidate's skill and will for the job
  • A choice of two or more qualified candidates at the same time
  • A focused effort leading to a faster cycle time
  • Your time and effort concentrated on interviews--not on legwork
  • See case example

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